The unlimited subscription is now attracting a growing share of those under 26, according to figures from the SNCF group. Since 2023, the number of holders of a TER BreizhGo formula has increased by 18% in this age group. In the market, players are multiplying flexible offers, adjustable by the month or week, with capped rates based on income or travel frequency.
Brittany stands out by offering, since April, a monthly pass at 30 euros for young people, with no income conditions. This pricing policy contributes to changing habits and modifies the attendance of regional trains.
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Why young travelers favor new mobility formulas
Unlimited mobility is no longer just about comfort: it is becoming the driving force behind a profound change in how young people explore the country. One figure stands out: 235,000 Youth Rail Passes sold as early as summer 2024, despite notable restrictions, excluding TGV Inoui and Ouigo, for a monthly subscription of 49 euros. This scheme, modeled after the Deutschlandticket and designed for those under 27, aims to simplify access to trains but faces limitations: the Île-de-France region continues to rely on its own Pass Navigo at 86.40 euros, while urban transport often remains excluded from these national offers.
Regions are refining their strategies. In Occitanie, the liO network reinvents loyalty: after 11 trips each month, young people ride for free. New Aquitaine, for its part, offers 50% discounts on the Youth Ticket or the Subscriber Pass -28. These mechanisms respond to a concrete aspiration: 77% of young people surveyed by the Youth Forum want to travel differently, more respectfully of the environment. However, the ticket price remains the variable that tips the balance.
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To better grasp the scale of the phenomenon, here are some examples of offers that are changing the game:
- TGVmax: the reference for unlimited long-distance travel for 16-27 year-olds, which helps democratize rail travel and break down the price barrier.
- Adjustable regional subscriptions that fit the lifestyle of students, apprentices, young professionals, or occasional travelers: flexibility takes precedence, and commitment is no longer synonymous with constraint.
The challenge, however, does not stop at the simple question of budget. Accessibility, in all its forms, remains a challenge. One-third of 18-24 year-olds still forgo certain outings due to a lack of transportation solutions, according to an Elabe survey. This is the flip side of the coin: while the offer is growing, it does not yet reach all audiences.
This new enthusiasm also benefits soft mobility. Taking the train limits one’s carbon footprint: on a Paris-Grenoble trip, the balance falls to 2 kg of CO2 per passenger, far behind cars or planes. In the face of air pollution, which costs the lives of 800,000 Europeans each year, the younger generation opts for rail. The “trainbrag” trend, proudly showcasing train journeys, is taking over the shame of flying, or “flygskam.” Behind these words lies a cultural shift: the act of traveling becomes a commitment.
Spotlight on TER BreizhGo offers: rates, subscriptions, and benefits to know
In Brittany, the TER BreizhGo solution stands out as a concrete response to the demand for flexible, sustainable mobility adapted to the reality of young people. The region has focused on a clear and readable pricing policy for 12-26 year-olds: low-priced tickets, subscriptions adjusted to individual rhythms, and benefits designed to remove barriers to mobility. The result: attendance on TER trains soared by 21% in 2023, proof of a real need for accessible and responsible solutions.
To better understand what BreizhGo offers, here are the highlights that appeal to young travelers:
- Discounted tickets: prices adjusted according to age and frequency, applicable from the first trip, without complex procedures.
- Specific subscriptions: monthly or yearly, these formulas adapt to student life, apprenticeships, or first jobs, facilitating daily commutes as well as weekend getaways.
- Benefits for training audiences: additional discounts and simplified purchasing, online or at kiosks, to ensure every young person has direct and quick access to trains.
The BreizhGo network is rooted in the daily lives of young Bretons, whether they live in Rennes, Brest, or a corner of Central Brittany. Everyone finds a formula that fits their needs, whether for going to class, work, or heading out on a whim. This regional dynamic, driven by the desire to act for the planet and make trains accessible, aligns with the Youth Rail Pass: rail is gradually establishing itself as the backbone of a new model of mobility, both fairer and more responsible.
In this rapidly changing landscape, the unlimited ticket is no longer just a passport to cross France: it becomes the key for a generation that wants, without hindrance, to draw its own map of possibilities.